The Consumer Protection Act, No 68 of 2008 was signed into law on 24 April 2009 and came into effect on 1 April 2011. The aim of the act is to make markets work better for consumers by ensuring that consumers:

• Are able to make well informed buying decisions,
• Are able to access a wide range of products and services based on honest and fair marketing and selling,
• Have access to efficient and effective redress, and
• Are educated about their rights and responsibilities.